Today LVMH unveiled what as far as I can tell is a first of its kind in luxury: a beauty “campus” in Saint-Jean-de-Braye comprised of 18,000 square metres of buildings on 55 hectares of land “dedicated to research and innovation”, and housing 250 cosmetic and perfume professionals from Parfums Christian Dior, Guerlain, Givenchy Perfumes and Fresh. Sound familiar? Yes: it’s Google for beauty: great minds in a bucolic space designed to make creativity bloom. Think I’m reading too much into this? Consider the explanation. Read more
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