Lately it is beginning to feel like for every shopper there is a new technology start-up — maybe because so many new technology start-ups are driven by shoppers trying to solve their own problems. Like, for example, how, when you see a really cute blue blouse by you are not sure who, sold you are not sure where, pinned to someone’s inspiration board, you can find it and buy it. Good luck with googling that one. Which, presumably, is why ASAP54, just raised $3 million from, among others, Carmen Busquets of Net-a-Porter investment fame. Read more
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