Tory Burch has just been named one of the President’s Ambassadors for Global Entrepreneurship, aka a PAGE (as someone who once worked in Congress as a – well, page, it’s hard not to appreciate the irony of that acronym), a new Obama program intended to promote start-up businesses in the US and around the world. Ms Burch is the only fashion figure in the group, which also includes Reid Hoffman (LinkedIn), Quincy Jones (Quincy Jones Productions), and Hamdi Ulukaya (Chobani yogurt) among others, so it’s a pretty big deal. For me, it also has echoes of David Cameron’s “trade ambassador” program, an honorary grouping established way back in 2010 of many of Britain’s biggest business figures, from Anthony Bamford of JCB to Sir John Bond of Vodaphone – not to mention Anya Hindmarch and Tamara Mellon. Hey wait — let’s think about those names: Hindmarch, Mellon, Burch. Anyone else sense some striking parallels?
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