Yahoo has just signaled its belief that part of its future lies in fashion and beauty, signing cosmetic guru Bobbi Brown (whose eponymous makeup line is owned by Estee Lauder), left, as their first-ever “beauty editor-in-chief.” She’ll run a vertical on the site, as well as doing her own blog. In this they are, of course, joining a race where Apple and Google already have palpable leads, with Intel jockeying for its own position not to mention Amazon. What’s interesting is that, as Yahoo demonstrates, it’s not just about wearables: it’s also partly about being the go-to platform for the sector, or those interested in the sector. We shouldn’t get so blinded by the product possibilities we ignore more traditional routes in.
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