Daily Archives: April 11, 2014

If, like me, you live in the US, then you may be feeling a touch of Michael Lewis overload. If you live elsewhere, you may be spared this condition, which brings with it a sudden fatigue with dimples, floppy hair and pink gingham. If you are involved in the financial world anywhere, however, I suspect you, too, may have it, given that the author and journalist’s latest book, Flash Boys , a “surprise” tome (ie one that was not described in its publisher’s catalogue prepublication) hit the media and banking worlds with a boom a fortnight ago and set off a perfect Lewis media storm, from 60 Minutes to CNBC. (Yes, I am theoretically contributing to it here but the idea is to act more as a punctuation mark than a continuation.)

Whichever platform you used, there was no getting away from Lewis; his image, rooted in the iconography of the courtly southern gent, complete with pastels and open-necked collars, was everywhere. It got to the point where if, out of the corner of my eye, I saw a blond fringe on a screen, I knew exactly who was on.

What happens when you are a Russian designer who shows in Paris and imports all your materials (except hand-made lace) from abroad, and suddenly your currency falls 30% thanks to an international crisis, and your country’s image gets a little..shall we say…darkened in the eyes of the luxury consumer world? This is the situation currently facing Ulyana Sergeenko (left), the Moscow-based socialite-turned-designer who shows on the Paris couture schedule and who has made something of a mission of preserving and promoting traditional Russian dress and craft and selling it as high-fashion. She was in NYC the other day and stopped by the FT with her brand manager Frol Burimskiy to discuss it. For her, the potential damage is not just about expenses, but identity. Read more