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Daily Archives: August 22, 2014
In recent weeks, Facebook, Instagram and Twitter feeds the world over have been awash with videos of triumphant participants taking part in the “Ice Bucket Challenge”, a stunt in which an individual has – you guessed it – a bucket of icy water dumped over their heads, all in the name of charity.
The hook that’s taken this viral is the subsequent nomination of others to take on the challenge within 24 hours, or to donate $100 to the ALS Association, raising both awareness and cash for amyotrophic lateral sclerosis, more commonly known Lou Gehrig’s disease. Read more