Moda Operandi’s announcement this morning that it would be selling designer gowns seen on celebrities and society mavens direct from next week’s New York Met Ball has really lifted the veil on the extent of the commercialisation of the 21st century red carpet.
The three-year-old company, which made its name offering high fashion looks straight from the catwalk and has widely been touted as one of the few e-commerce start-ups with a real shot at competing with queen bee of the pack Net-a-Porter, first made waves earlier this year by announcing its sponsorship of the “Punk: Chaos to Couture” themed event. Read more


Vanessa has been the FT’s fashion editor since 2003, and is based in New York, though she lived in London for 12 years.