Today’s Edun show, all African-inspired swirly silk prints, safari-tinted earth tones, and touch, bush-wacking-cool clothes, was not only a nice sartorial stride forward for the trade-for-Africa-directed brand, but may be the third leg of an eco/ethical strategy currently being deployed, slightly under the radar, by the brand’s majority shareholder LVMH.

Consider: two days before the Edun collection, Belvedere vodka (one of the LVMH drinks brands) unveiled a new collaboration with (RED), the prevent AIDS-in-Africa charity, consisting of a limited edition (RED) bottle launching at the Grammy’s – the first such initiative ever taken by a drinks brand. Read more