I read an interesting note to investors from the luxury analysts at Exane BNP Paribas last week, exploring the idea of measuring brand temperature.
Rather than focusing on the elements over which a brand has complete control, the team looked at the ‘hot’ or ‘not’ variables which it can only influence remotely via its marketing efforts.
Comparisons included equal marketing spends by one ‘hot’ and one ‘cold’ brand, then monitoring the spontaneous global marketing and editorial coverage triggered, as well as the potentially increased brand recognition in the minds of consumers. Read more
Fashion, just like the tech world, is borne from, reflective of and defined by the cyclical and cultural trends that continually evolve and adapt around it.
Both are businesses that are high-risk and tricky to be in, balancing books around supply and demand. But, more specifically, the real art that defines leaders from the pack is preemptively being able to guess what people want and need before they manage to recognize it for themselves. The best at this are making billions, both in fashion and tech.
But there’s one overlapping sector which both the titans of Silicon Valley and tastemakers of London, New York, Paris and Milan are still struggling to get en vogue.
Wearables. Read more
In a world where online control of both brand name and territory is considered increasingly essential, it is of little surprise that digital land-grabbing by luxury’s biggest players stepped up a notch last week with the launch of a new top level domain name – .luxury
Think it sounds a little gimmicky? That perhaps it won’t take off?
Then maybe think again – because some of the industry’s biggest players in the industry appear to be more than happy to pay the relatively modest $699 annual fee in order to take a stake in this new luxury e-space. Read more
After months of hype and incessant drum-rolling, the recipient of the inaugural LVMH Young Designer Prize was announced in Paris today – and rather refreshingly, its not who I would have expected.
The winner? Canadian-born, London-based Thomas Tait.
Who, I hear you ask?
Well you’ll certainly be hearing more from him from now on, after some of the fashion world’s biggest names decided he was the worthiest young designer out of an incredibly strong shortlist of a dozen international names and some very stiff wider competition. Read more
The gold price might have dropped by 28 per cent in the last year, and central bank acquisitions of the yellow metal might have fallen. But according to data just released by the World Gold Council, demand for jewellery – particularly in emerging markets – is still rock steady.
Since the financial crisis left them shaking in their Cleverley bespoke shoes and Christian Louboutin heels, bankers say they have started dressing for work more casually.
Some 59 per cent of bankers said their colleagues dressed less smartly than in 2009, with just under half of respondents saying that colleagues did not wear ties to the office, according to an FT poll of 135 bankers in response to the news that Savile Row tailors were feeling the effects of US tax crackdown. Read more
Dismissed for decades by the industry, it has only been in the past 18 months that sub-Saharan Africa has really started garnering the attentions of international luxury heavyweights. Home to many of the world’s fastest-growing economies, the region is second only to Asia-Pacific in terms of consumer market growth, according to a Euromonitor report.
Its luxury goods market remains tiny, at around €2bn in 2013, according to Bain & Company. But countries like Nigeria are showing explosive potential growth.
Despite the economic slowdown recently felt across much of the region, all eyes continue to be fixed firmly upon Asia Pacific, still considered to be the hothouse of luxury industry growth over the next decade: Euromonitor expects sales of goods within the region to hit $125bn by 2018, a spike of 45 per cent.
Recent public plutzing by the industry over the state of China’s softening sales last year now appears to be abating, as the dip proves a short-term bump in the long-term road.
While we were all distracted this week by the twin red carpets tsunamis of the Met Ball and the Dior Cruise extravaganza, some pretty big news hit the fashion world that, potentially, has more far-reaching import than, say, Sarah Jessica Parker’s mega-skirt. What were these Three Most Important Events Everyone has Kinda Overlooked? They are, in date order: 1) Harvey Weinstein’s decision to attempt to revive the House of Charles James on the back of the Met exhibit; 2) Julien Dossena’s decision to close his new-ish line, ATTO, to focus on his other job as creative director of Paco Rabanne; and 3) Chopard’s purchase of the Union Hoteliere Parisienne. Here’s why they matter — and it’s not necessarily why you might think. Read more