Forget art collaborations – they’re so yesterday. Mobile phones, ditto. These days, it seems, the must-have accessory for a luxury brand (not, note, a luxury consumer) is a gig creating costumes for the ballet. It’s the newest stamp of high-art approval. The latest to join the club: Givenchy’s Riccardo Tisci. So what does it mean? Read more
PPR-about-to-be-Kering is on something of another spending spree. In the last two days they have announced two (count ‘em) acquisitions in Italy: the jewellery brand Pomellato, and the porcelain house Richard Ginori. The first buy is getting the most press, but it’s the second that really interests me. See, it wasn’t officially bought by Kering, but by Gucci (though this could be semantics, since Kering owns Gucci), and the purchase is being spun as the rescue of an important “Made in Italy” brand. Add that to two other Gucci intiatives, and it seems an image change is in the works, and no one has really noticed. Read more
No, this is not about Michelle Obama’s Get Fit campaign. The issue of size – of one’s body, as measured by the clothes one wears – has always been a touchy matter, not because of national epidemics of obesity, but because of our global individual body dysmorphia. Fashion has been an enabler of this all, not in the way you might think – not because of skinny models, or the deification of youth, for example, though it is certainly a factor in both – but because of its collusion in a less-discussed but equally problematic issue: the total elasticity of size. For fashion, size has become a tool of perception and subconscious seduction – oooh, look, this brand thinks I am so slim! I love it! – as opposed to reality. Except now one company, Alvanon, wants to change all that. And I wonder: Do we really want to know the truth? Read more
LVMH, the largest luxury group in the world by an exponential margin, has a dumb blonde problem: it seems to be the winner in the sector, so it gets attacked and mocked most of all. For a long time, the Group’s reaction to the situation was frustration, retreat, and confusion (or sulking, depending on how you want to spin it). This week, however, they have gone on what appears to be something of a charm offensive.
So stylist/creative director/friend of Gaga Nicola Formichetti is leaving Thierry Mugler after two years. This is one of those insider fashion stories that will barely register outside the glossy environs of the industry. So why do we care? Well, because his fame was partly the point: his famous friendships and access to celebrity; his hundreds of thousands of twitter followers; his ability to reach out via Facebook and livestream and so on and exploit new media to an old brand’s advantage. He is not a designer, after all, so putting him in charge of a design house was an experiment, much ballyhooed, in whether all that other stuff was actually more important in brand revival that ye traditional stuff.
Tomorrow French luxury and sports lifestyle Group PPR will announce it has a new name. Earlier this week, journalists received a mysterious evite to a meeting in Paris Friday to unveil the “new” PPR, one which has finally shed its old retail/catalogue arms, FNAC, Conforma and Redcats, to become a pure two-sector player. According to an insider, this unveiling is, in fact, the unveiling of the fact it is no longer called PPR. So far the Group has refused to divulge its new title, though it has registered at least two alternatives. Let’s see if they are any good.
Are semi-obscure male celebrities the most effective way to sell men’s scents? I have to assume the answer to this question is yes, because otherwise why would brands spend what must be a significant amount of money signing up so-so male celebrities to front their cologne campaigns? (Celebrities do not come cheap these days, as sic Lisa Jacobson at United Talent Agency. They all see “ambassador” roles as a prime source of secondary income).
After all, news comes today that Australian actors Eric Bana, left, and Simon Baker, below are fronting, respectively, the new Bulgari and Givenchy men’s scent campaigns. Recognise them? Read more
In a few hours (4pm UK time) Burberry will take to the runway at London Fashion Week (that’s chief creative officer Christopher Bailey with Samantha Cameron at the opening reception for LFW, left), and viewers will take to their smart phones not just to watch the show, which is being streamed on pretty much every part of social media you can imagine, but to order coats and bags… with their names on them! They will arrive on their doorstep in nine weeks, which is much earlier than in stores. Not only that: they will also be able to access video of their product being made, just for them. The knees go weak.
Ok, so that sarcasm was maybe a bit uncalled for. On one level I think offering videos of the customised product is a very smart thing. It pulls customers into the process, which provides an increased sense of ownership and also underscores the hand-made side of things, partly justifying the price and categorisation of Burberry as a luxury brand. But on another, this feels a little smoke and mirrors to me. Read more
As show season kicked off I did an interview with Jason Wu – aka the man who made Michelle Obama’s inaugural gown… twice! – before his A/W show, and two things he said have stuck in my mind:
First, for him, the Flotus effect is felt more in publicity than an actual sales spike. In other words, since Mrs O wore his gowns, everyone now knows his name in a way they might not otherwise, but it hasn’t had much effect on the bottom line.
And second, he makes 90 per cent of his clothes not just in America, but in New York, right down the street from his atelier, not because of any political position (though it’s nice to get credit for that) but because his pieces require so much hand-work – he needs to be close by to supervise. Read more
Yes, it’s more Marc Jacobs news! The Jacobs show, aka the most-anticipated show of NY Fashion week due to the designer’s ability to turn on a dime season after season, has just emailed all of us fashion types to announce they are moving the show from Monday, the usual slot, to Thursday at 8pm due to “weather and production problems”.
Here are some excerpts: Read more