“This is a landmark case with worldwide implications”
So a precedent has been set in Russia. That quote above is from Frederick Mostert, Richemont’s chief legal counsel and member of the board, and it refers to the fact that yesterday the Swiss conglomerate won a case in the Russian Federal Supreme Court, wherein they sued a Russian company called Ritter Gentleman that had registered the trademark Vacheron Constantin and applied it to middle-market clothes. Yes, this is the same question I write about Monday. It’s been resolved!
The result – a unanimous decision by 12 sitting justices – held that a well-known trademark in another country may not be co-opted and applied to different goods in the local country because it is confusing to the consumer and unfairly trades on reputation. It recognizes, effectively, the global nature of luxury brands, and the fact that different classes of goods (clothing vs watches and jewellery, for example) are increasingly created under the same rubric. The result is a new legal standard in Russia regarding trademark protections that will be very useful not only to any other luxury brand doing business in the country but any luxury brand doing business in other emerging markets.







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Vanessa has been the FT’s fashion editor since 2003, and is based in New York, though she lived in London for 12 years.