Last night, the trailblazers of the British luxury fashion industry gathered at the V&A for the 13th annual Walpole Awards. Held in association with Coutts, the event, attended by key figures from across the British luxury industry and presented by Jodie Kidd, saw 11 brands win awards for everything from digital innovation to international branding.
This year has seen record export successes for British luxury to date: Stella McCartney currently exports to 70 countries, while winner of the emerging luxury brand award, Charlotte Tilbury, broke into the US beauty market last month. “British brands have never been more sought-after on a global scale, spurred on by the wealth of creativity, craftsmanship and talent we have, right here in Britain”, said Michelle Emmerson, who was celebrating her first year as CEO of Walpole. It is estimated that by 2017, the British luxury industry will be worth £12.2 billion. Read more
I’ve written in the past about how language barriers can have a significant impact on a luxury brand’s resonance with consumers and their spending power.
As labels continue their charge into frontier emerging and digital markets, this remains a critical conundrum at the forefront of their growth strategies. The logo can only go so far after all, and values and brand equity can often get lost in translation.
Increasingly it is clear that service in particular must be as accessible as possible to the evermore demanding customer. Many brands report a direct correlation to the increasing number of items bought – and the overall value of a sale – to clients if they are served in their native language.***
Sporting a classic trench and cashmere scarf, Romeo Beckham takes a lead role in Burberry’s new festive campaign, unveiled today. Marking the start of the holiday adverts, the campaign, titled ‘From London with Love’, sees Beckham playing a tartan-clad cupid to a young couple (played by new British models Anders Hayward and Hannah Dodds) who take him on a journey through the streets of London to the sounds of British musician Ed Harcourt. Read more
I celebrated a significant birthday last week by going through a checklist of all the things I have still failed to achieve (read War and Peace, win an Oscar, own an Hermès handbag), revising their potential as legitimate life goals, becoming maudlin and then forensically examining my face for signs of decrepitude. When that proved too depressing, I started forensically examining the faces of other women instead.
There’s something going on in the knicker drawer. After the cami, the big Bridget Jones brief, the Brazilian thong, the Spanx and the sporty, lingerie is going back to the 1990s with a boom in androgynous boxer-hybrids of the type not seen since Kate Moss and Mark Wahlberg first flashed us their Calvins in 1992. Grunge-era underwear – the “grundie” – is back.
Kering clearly believes in the power of three. Tuesday held no less than three high profile CEO announcements from the French luxury giant regarding a trio of its big name brands.
What is a gown? And where does such an extravagant garment belong in a world of denim and parkas?
No-one can reinvent sportswear quite like Alexander Wang. Renowned for his urban aesthetic, the American designer’s hotly-anticipated collaboration with H&M puts a futuristic spin on practical performance wear. Read more
Capturing the dramatic scenery of the Polar Circle, art director and magazine editor Fabien Baron’s latest collaboration takes him from the realm of high fashion into altogether different territory. Read more