YUPPIE – ‘Young urban professional’
HENRYs – ‘High-earning not rich yet’ individuals
DINKs – ‘Dual-income, no kids’ couples
YUMMY – ‘Young urban male’
IWWIWWIWI – ‘I want what I want when I want it’
For dedicated followers of fashion, there’s a new acronym in town.
After the YUPPIE, HENRYs, IWWIWWIWIs and DINKs comes the YUMMY. Young, Urban and Male. Three reasons for the industry to rejoice, according to HSBC analysts Erwan Rambourg, Antoine Belge and Cathy Chao.
The YUMMY is riding to the rescue of the luxury industry which is reeling from a slowdown in its traditional markets, economic gloom in Europe and negative foreign exchange swings for mostly European businesses, according to HSBC. Read more