Alvanon

No, this is not about Michelle Obama’s Get Fit campaign. The issue of size – of one’s body, as measured by the clothes one wears – has always been a touchy matter, not because of national epidemics of obesity, but because of our global individual body dysmorphia. Fashion has been an enabler of this all, not in the way you might think – not because of skinny models, or the deification of youth, for example, though it is certainly a factor in both – but because of its collusion in a less-discussed but equally problematic issue: the total elasticity of size. For fashion, size has become a tool of perception and subconscious seduction – oooh, look, this brand thinks I am so slim! I love it! – as opposed to reality. Except now one company, Alvanon, wants to change all that. And I wonder: Do we really want to know the truth? Read more