For so long, fashion was so good for the Obamas: it clothed them, made Mrs O into a celebrity whose every outfit was lovingly tracked, and won them kudos for promoting new business and helping young entrepreneurs. The way they looked – the labels they wore — positioned the First Couple as global, youthful, daring: a new brand to rebrand the country. And then, this week, it bit them.
Tonight Jeff Bezos, a man generally pictured in jeans, jackets, and no tie, will stand at the top of the grand staircase of the Metropolitan Museum of Art in a tuxedo, shoulder-to-shoulder with designer Miuccia Prada and Vogue editor Anna Wintour. This either speaks to the growing belief among the tech and fashion worlds that on-line is the treasure chest of the future, even if no one if sure what shape it will take, or suggests a desire to go upmarket on the part of what most consider a virtual “wal-mart.” Or both, of course.
Tonight is the beginning of what is being billed as the biggest Fashion’s Night Out ever, although it’s more like Fashion’s Afternoon Out: a noon-9pm (Saturday) shopping extravaganza in Japan launched by an evening pre-shopping gala, with some of the proceeds presumably going to benefit earthquake relief efforts. But that’s not the half of it.
After the Versace/Missoni condos, and Fendi yachts comes this exciting titbit: Condé Nast International is likewise embracing the lifestyle concept, and opening a Vogue café in Kiev, and a GQ bar in Istanbul. Well, if the companies they cover can do it, why shouldn’t the publishers? Isn’t Vogue as much a brand as the brands in their pages?
The first thing I thought when I heard the news a few weeks ago that Conde Nast had signed a 25-year, $2 billion lease for a million feet in the new One World Trade Center building was: but where will they shop? Where will they eat? What will they do with their free time? Today the question was answered: they will shop at the new mall in the World Financial Centre!
According to the NY Post, Aerin Lauder, the current family standard bearer of the Lauder cosmetic empire (so much so that she actually was the face of the relaunch of her grandmother Estee’s favourite fragrance, Youth Dew), as well as an SVP, is Leaving the Company to Start her Own Brand. This is a big deal.
Last night Bloomberg TV contributed a whopper of a show to the Anna Wintour hagiography (which also includes the WSJ magazine’s recent story “Brand Anna”) as part of their “Game Changers” series. Well, it’s true she’s doing her darnedest to change the way fashion is played.
After the much-publicised sell-out success of their pre-xmas collaboration with Lanvin, high street megalith H&M has announced their next partner: Elin Kling, a Swedish fashion blogger and stylist.
Yup. The bloggers have moved from commentators to creators.
The Metropolitan Museum of Art has announced its next great Costume Institute theme: Alexander McQueen! And the underwriter of show as well as the opening night party, aka the Party of the Year, aka the ultimate nexus of fashion and celebrity and society (chairs are Stella McCartney, Colin Firth and Anna Wintour; honorary chairs are PPR chief Francois-Henri Pinault, owner of McQueen, and his wife, Salma Hayek), is…Alexander McQueen! What a surprise.
Something interesting is percolating up in Milanese fashion, and it has nothing to do with runways.
It has to do with things like “sustainability” and “long-term thinking” and “self-preservation” – also “procreation”, with emphasis on the latter part of the word.
To be specific, it has to do with the industry finally thinking about its own future, and the fact that if it’s going to have one, it has to start working on the logistics. Which means, at its most basic level, supporting young designers.