Antoine Arnault

Today may be the day the big names – Marc Jacobs, Ralph Lauren, Calvin Klein – come out to play in New York, but in Paris it’s all about the new ones. The shortlist for the LVMH Young Designer’s Prize, which was launched last November by Delphine Arnault, has just been unveiled, creating much buzzing amid the fashion crowd. It includes most of the hot names in New York and London, many of which have also been finalists for the Vogue Fashion fund competitions in both countries, or the Dorchester prize, or sponsored by Giorgio Armani. And I wonder: is the competition greater among the baby brands vying for the awards, or among the mega brands bestowing them? I tend to think the answer may actually be the latter. I saw her first! No, I did! 

As this is my last post of the year I thought I’d leave you with a few ideas about the five main thing I’m going to be watching in 2014, and where the action might be (aside from the already well-documented worlds of M&A and IPOs), from store wars to legal battles, consumer behaviour and designers that will make the difference. Read on! 

In more LVMH news, after Stuart Vevers announced his departure from Loewe, Delphine Arnault (below), Bernard Arnault’s eldest child, announced her arrival at Louis Vuitton. Lose some, add some. Ms Arnault is being moved from deputy managing director of Dior to deputy managing director and executive vice-president (the latter title for use in the US; the former for France) of LV, in charge of products, especially leather goods, aka the profit-generator of the brand. Now let’s read the tea leaves! 

LVMH, the largest luxury group in the world by an exponential margin, has a dumb blonde problem: it seems to be the winner in the sector, so it gets attacked and mocked most of all. For a long time, the Group’s reaction to the situation was frustration, retreat, and confusion (or sulking, depending on how you want to spin it). This week, however, they have gone on what appears to be something of a charm offensive.
 

Anyone in doubt of the rising prominence of the men’s wear market, take note: super-dapper designer Stefano Pilati, who was rather unceremoniously dumped as creative director of Yves Saint Laurent just before his runway show last season, has found a new job as creative director of Ermenegildo Zegna and Agnona. It’s new role for the group, and it’s being announced with much hoo-ha. As well it should: it signals both an aggressive move to up their menswear designer profile, and a potential big move in womenswear. 

Antoine Arnault, Bernard Arnault’s 33-year-old son from his first marriage, is stepping into the management hot seat. Though it has not been officially announced, insiders have confirmed he is leaving his current job as Communications Director of Louis Vuitton to become managing director of Berluti, the luxury shoe brand that LVMH bought in 1993, in the new year.