If there is any doubt that menswear is now the Next Big Hope of luxury, let that be put to rest by last night’s Golden Globes. This morning, waking up as one does to the quazillion emails from brands trumpeting their celebrity “gets,” I was struck – as if by a 10-foot-pole – by how bigged up the men were. This can mean but one thing: glossy fashion brands, historically known more for their womenswear than menswear, are putting even more marketing muscle behind growing the male side of the business. Read more
It’s all about football for men’s luxury brands. What else to make of the fact that Lanvin just became the first French brand to joined the ranks of Paul Smith (Manchester United), Armani (Chelsea, plus the English national football team, twice), Brooks Brothers (InterMilan), and Dolce & Gabbana (the Italian National team and Lionel Messi, the Argentinian football player they dressed for so long, they made a whole book about him), by becoming the “official tailor” to Arsenal, the UK football club immortalised by Nick Hornby in “Fever Pitch”? Read more
OK, that headline is a bit of an exaggeration; luxury still loves its LA brand ambassadors. But when it comes to fashion week, it’s a legitimate question. Looking at the reports from last night’s Emmy awards, it suddenly hit me that there have been almost no Hollywood moments during Milan Fashion Week. Even given the date clash, and the fact that some may have had to be in the awards auditorium, there are plenty of movie stars who would have been available. No to mention rock stars. So I wonder: Have we finally come to the end? Has the luxury/celebrity balance of power finally shifted? Read more
So the other day I was talking to Josh Abram, who was showing me around his new luxury co-working venture Neuehouse and whom I have decided is potentially the most-quotable person I have yet met, when he mentioned that the guiding principle of Neuehouse (or one of them, anyway), was the opportunity to combine the best of the hospitality industry with the drive for co-working spaces for entrepreneurs. It gave me a weird sense of déjà vue. Because lately, I feel like almost every luxury strategist I run into keeps bringing up hospitality as the secret sauce of their success.
The news today that Ottavio Missoni, known as Tai and co-founder of the fashion/knitwear brand that bears his surname, has died aged 92 has sent the fashion world into mourning, for a number of reasons — some personal, and some to do with the end of an idea about fashion itself.
Today the third in a series of World Luxury Index BRIC reports from the Digital Luxury Group (and the Luxury Society) is released – after Russia and China, we have Brazil, and the “Top 50 Most Searched-For Brands”. Guess what? One of these things is not like the other ones! Though conventional luxury wisdom says emerging markets always look to the obvious, in-your-face icons of luxury first, Brazil seems the exception to the rule.
The continued preponderance of celebs at the couture show in Paris this week – Sigourney Weaver, Chloë Moretz, Jessica Alba, Rosamund Pike and Noomi Rapace, among others (left) at Dior; Hilary Swank and Uma Turman at Armani; Charlene, Princess of Monaco and Olivia Munn at Versace; Rita Ora at Chanel – has got me thinking about the expectation this has raised, and how that can backfire for a brand. And no, I’m not talking about the usual problem of celebs behaving badly.
I’m talking about the fact that these relationships have become so common and so public, that now when we see a star in pretty much anything branded, there is an assumption there’s a contractual relationship there. And a contractual relationship implies approbation and shared values. At our recent Business of Luxury conference in New York, Lisa Jacobson, head of branding for United Talent Agency, said there were “maybe” five celebs in Hollywood that didn’t want a relationship with a brand, and the endorsement contract had become a significant part of most stars’ income. Read more
Tomorrow the folks behind yoox.com and thecorner.com, two leading etail ventures, are launching store number three. Unlike the first two sites, which are ready-to-wear boutiques that offer, respectively, less expensive last-season merchandise and cutting edge fashion, this one has a particular focus: shoes. Specifically 1000 styles of shoe, retailing for between €180-1,000. That’s a lot of footwear.
When I asked Federico Marchetti, chief executive of the Yoox Group, the obvious question — is there really such a big market for shoes and only shoes, or is this a niche sideline? — he responded with some pretty striking numbers. Read more
The flagship superstore is getting yet another special feature: after cafes and restaurants (Armani, Gucci), concert halls (Chanel), bookstores (Marc Jacobs, Armani), and art galleries (LV), comes actual film theatres. Louis Vuitton has announced their new maison in Rome will “house a small cinema show casing art films from contemporary artists.” This is an arresting new development. Read more