Aslaug Magnusdottir

There’s something rotten in the state of e-tail – or so it seems. In the last week, both Kate Bostock, the old retail hand filched with great fanfare from M&S by, and Sarah Curran, the founder of, have left their respective e-ventures – both departures coming just after Aslaug Magnusdottir left her job as CEO of, which she helped launch, last May. Three high-profile executives leaving three of the more successful (and established) fashion etailers in two months? This strike anyone else as weird?

The other day I was moderating a panel at a conference called Fashion Digital New York, which was pretty much about what you would expect, though what I learned was not at all what I expected – especially when it came to what the new etail folks thought about old media. You’ll never guess what they said! 

Moda Operandi, the new e-commerce site that allows consumers to order whatever they want from a designer’s collection straight from the runway, full price, for delivery months in the future, is upscaling yet again: they have just lured away Net-a-Porter’s US head of marketing and sales, Ashley Bryan, to become their chief marketing officer. That’s a doubling of senior staff in a week. And, as the Once-ler says in “The Lorax,” MO plans to go on “biggering and biggering and biggering.”