A/W ad campaigns

It’s August, which means September issues of magazines, which means we are all about to be inundated with new ad campaigns. So far, so predictable. But amid all the hoopla about instagram this and old models that, one designer is really trying something new.

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It’s that time of year when fall ad campaign break, and magazines occasionally double as doorstops. Judging by the size of US Vogue, along with yesterday’s Hermes announcement that operating profit was up tk per cent, you’d think that the economy, at least as far as luxury has gone, has recovered. But back to the ad campaigns. Hands-down the most charming one I’ve seen thus far is the new Lanvin video: check it out, and I dare you not to smile. Which suggested to me perhaps its appeal was worth exploring.

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