Much has been made in the US of Heart magazine’s new “ShopBazaar,” a web site linked to their high-fashion flagship title that allows you to effectively shop most of the pages of the book on-line. While such editorial-commercial links are not exactly new, however, what I hadn’t realised, because they’ve been keeping rather mum about it, is that is only ONE of Hearst’s “experiments” in the space – or so explained Duncan Edwards, President of Hearst International, when we were talking earlier this week. The company had a few different such “trials” going on around the world. Trials? Read more
© The Financial Times Ltd 2014 FT and 'Financial Times' are trademarks of The Financial Times Ltd.