We all know menswear is seen as a Great Luxury Hope, what with the Chinese market being driven by male consumers with money. Hence the Kering acquisition of Brioni; LVMH focusing on Berluti and buying French made-to-measure tailor Arnys to make apparel; Hermes and Coach opening mensonly shops, and so on. Now, however, it seems the on-line folks are also thinking along these lines. Yesterday MenInvest, the slightly cringe-worthy-named Paris-based e-commerce group bought the even odder named upmarket UK site Oki-ni.com, which specialises in “cutting-edge” menswear, for an undisclosed sum.
Anyone in doubt of the rising prominence of the men’s wear market, take note: super-dapper designer Stefano Pilati, who was rather unceremoniously dumped as creative director of Yves Saint Laurent just before his runway show last season, has found a new job as creative director of Ermenegildo Zegna and Agnona. It’s new role for the group, and it’s being announced with much hoo-ha. As well it should: it signals both an aggressive move to up their menswear designer profile, and a potential big move in womenswear. Read more
LVMH just announced the acquisition of Arnys, a family-owned French made-to-measure tailor established in 1933. It seems the plan is to combine it with Berluti, to give that brand, run by Antoine Arnault (aka Bernard Arnault’s eldest son) a super-high end suiting service. The former luxury shoe brand also launched men’s ready-to-wear last season. Take that, Savile Row! And take that, PPR! Read more
Antoine Arnault, Bernard Arnault’s 33-year-old son from his first marriage, is stepping into the management hot seat. Though it has not been officially announced, insiders have confirmed he is leaving his current job as Communications Director of Louis Vuitton to become managing director of Berluti, the luxury shoe brand that LVMH bought in 1993, in the new year. Read more