Buried amid all the Mulberry hoo-ha over the last day since shares tumbled one comment stood out to me. It was from Godfrey Davis, Mulberry’s chairman, who blamed the fall in profits, which led to the fall in shares, on a bad performance in his outlets. Outlets? In luxury goods-land? Well, yes – of course. We all know about them. But who knew they could have that much of an effect on a brand’s bottom line?
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