brand extensions

Though in many ways the brands mentioned in the headline – Hermès and Donald Trump – are what one would think of (OK, I would think of) as polar opposites, the former being famous for its discrete elegance, the latter being famous for its in-your-face 24-carat bluster, they are nevertheless setting up house together in … the Philippines. Below is a rendering of their love nest.

Century Properties

The relationship was brokered by Robbie Antonio, managing director of Century Properties, and the man behind what is increasingly looking like a mini fashion-city in Manila: high-rise condos with public areas (lobbies, libraries, pools) and apartments decorated by Versace, Missoni (both Italian labels) and now Hermès. He already had a licence deal with Trump on the table to build Trump Tower Manila (the building is owned and operated by Century), which will become the most luxurious, expensive, property in the city, and thought, he said, it would be great to have “two very formidable brands involved in the most important single tower.” He approached Hermès, which had recently launched a furniture line, and the French brand agreed to create the building’s shared spaces. Read more