bridal

For anyone wondering why a few days ago there was another post on this blog about Jimmy Choo’s new bridal collection — and then there wasn’t: mea culpa.

There’s an industry truism which holds that fashion brands should focus, publicly at least, on their “fashion” lines — the ones that change every season, demonstrate their “vision” and drive consumers into stores — as opposed to their more commercial endeavours (e.g. bridal). Read more