CEOs say the darnedest things. Recently I was chatting with Frederic Torloting, the new co-owner of Courreges, as we examined their first collection of re-issued dresses from the archives in new materials and slightly new proportions, when he mentioned that he believed all these people buying up old houses and relaunching them thought about the product in the wrong way.
“This isn’t a dress,” he said, pointing at a – well, it looked like a dress to me. Albeit one with very cool clear vinyl circles inserted at various points along the side. I raised my eyebrows. “It’s a design object,” he said. “And it needs to be marketed as such.” Read more