Chanel

Today a new report called “Uplifting the earth: the ethical performance of luxury jewellery brands” is being published by Lifeworth Consulting. Authored by Jem Bendell and Ian Doyle, and self-funded, it is geared towards encouraging luxury brands to embrace transparency in regards to their CSR practices by analysing and assessing ten high end brands. More startling, however, is the fact that the report says Chopard, Graff, and Piaget all sell – or say they could sell – rubies from Burma.
 

The rumours that Hillary Clinton wants to be the next president of the World Bank have now gone public thanks to Reuters, and though they’ve also been publicly denied by her camp, I can’t help keeping my fingers crossed. After all, if she did want/get the post, and Christine Lagarde does succeed in her quest to head the IMF, think what this will do to the image of bankers around the world!
 

Well, this is a shocker: today a digital think tank called L2 is publishing a study, “L2 Prestige 100®: Facebook IQ,” which ranks the high-end brands as “Genius, gifted, average, challenged, and feeble” according to who uses Facebook best, and out of brands that span the auto, watch & jewellery, fashion, beauty, and spirits & champagne sectors, Burberry, normally held up as THE most web-savvy, digi-forward company in the luxury industry, ranks…average. Actually, it’s number 49.
 

And so the long, drawn-out — what? season? wardrobe filler? money-spinner? — that is cruise (or should we call it resort, or spring, the way brands do?) begins. Oscar de la Renta kicked it all off yesterday with a straightforward, ladies-and-girls-who-lunch show in their unfinished new office digs on 42nd street and Fifth avenue.  

Chanel shows are about maintaining the myth that the surrounds the brand as much as revealing the clothes, so it was appropriate that the venue for this season’s Cruise collection on Monday night was immortalised in F. Scott Fitzgerald’s Tender is the Night. 

Image by Catwalking.com

I suppose it’s a natural extension of the high/low give and take that currently fuels fashion: if H&M and Zara can be inspired by what they see on branded catwalks, and ready to wear brands can make their own premium jeans, why can’t couture?

Well, one might say, because, paying couture sums (the average couture dress or suit clocks in over €10,000) for jeans is just – dumb. But apparently Karl Lagerfeld, Chanel’s designer, has a little PT Barnum in him, and is out to prove there’s a sucker born every minute, because today he showed faded, skinny jeans with diamante ankle buttons as part of his couture. 

It’s that time of year when everyone looks back, assesses, makes their naughty and nice lists, and, in this world (ie, the world of this blog) generally makes best and worst dressed lists, which as far as I can tell, are just handy excuses to re-print as many pictures as possible of Gwyneth Paltrow. So I was quite pleased to discover the CBS business network (bnet) had instead come up with the 10 worst fashion business mistakes of 2010. 

The Metropolitan Museum of Art has announced its next great Costume Institute theme: Alexander McQueen! And the underwriter of show as well as the opening night party, aka the Party of the Year, aka the ultimate nexus of fashion and celebrity and society (chairs are Stella McCartney, Colin Firth and Anna Wintour; honorary chairs are PPR chief Francois-Henri Pinault, owner of McQueen, and his wife, Salma Hayek), is…Alexander McQueen! What a surprise.

 

The Interbrand 100 best global brands list 2010 just came out, and there was some interesting (or depressing, depending on your perspective), movement in the luxury rankings.