After Nicole Kidman, after Audrey Tatou, after Carol Bouquet, comes…Brad Pitt? Chanel has just announced the latter will be the new, and first male, face of their cash cow product, aka the perfume Chanel No 5, aka the one of the best-selling perfumes in the world — since it debuted 1921. Now, that’s a surprise. Mr Pitt’s appointment, not the success of the scent.
Today Burberry’s new aviator-style eyewear collection is out — as well as a new song and video from UK band One Night Only. Coincidence? Not likely. The song and video was commissioned by the fashion brand, is available first on Burberry’s facebook page and then iTunes, and features front man George Craig modelling — you guessed it! — Burberry eyewear. Could this be the first step down a slippery slope that will lead to fashion moving in to more formal production roles?
Can fashion save publishing and can publishing save fashion? So did I wonder when news of a new coffee table book from Rizzoli entitled “Celebrities in Dior” with Dior ambassadoress Charlize Theron on the cover arrived. Before you roll your eyes and say “big whoop,” know this: I think this is a lot more than a thinly disguised star-fashion-tome. In fact, I think it’s very revealing, both of a new publishing reality and a super-smart and subtle Dior strategy.
The Vanity Fair New Establishment 100 list has just been unveiled, and its criteria for picking “the 100 most influential” are increasingly impenetrable.