Chopard

Whoopee: the very fun holiday game of “Who’s Going to Buy Who Next Year?” has officially begun with a launch entry from Bernstein Research, an arm of AllianceBernstein. And what are they thinking? Watches. Watches and jewellery galore. 

Today a new report called “Uplifting the earth: the ethical performance of luxury jewellery brands” is being published by Lifeworth Consulting. Authored by Jem Bendell and Ian Doyle, and self-funded, it is geared towards encouraging luxury brands to embrace transparency in regards to their CSR practices by analysing and assessing ten high end brands. More startling, however, is the fact that the report says Chopard, Graff, and Piaget all sell – or say they could sell – rubies from Burma.
 

It never rains but it pours (and in Brooklyn, where I live, it just hailed). After the Gap on-line logo hoo-ha at the end of last week comes a report from the Stern business school at New York University and the think tank L2 entitled “Digital IQ Index: Luxury,” looking at how 72 luxury brands are handling themselves on-line, on their websites, social media, digital marketing and mobile apps. Guess what? They’re stuck in the mud!