Chris Morton

Today Lyst, the fashion site that allows you to personalise your own wanna-be closet, is adding a feature that its founder, Chris Morton, hopes will throw a big wrench into the e-shopping experience as we know it, and change the status quo. Specifically, it is introducing a universal shopping cart. Imagine it: you surf the web, find stuff from all over, and buy it in one place, with one card, in one stage.

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