So after the Louboutin vs YSL tangle over the use of red soles, we have Thomas Pink vs Victoria’s Secret over the use of pink. See, Pink likes to refer to itself as…well, PINK. And VS, since 2001, has had a secondary line aimed at tweens and 20somethings called (under 32 different trademarks, including “Pink Beach,” “Aolha Pink” and “Oh what fun is Pink”) VS Pink. And therein lies the conflict.
Shoes by Nina Ricci. Image by Vanessa Friedman
It seems the YSL/Christian Louboutin red sole suit has had some unexpected consequences. Yesterday, during the Nina Ricci pre-fall mini-show, what I was most struck by among the neat little tweed day suits and very pretty cocktail frocks was an aside from designer Peter Copping that the brand had decided to start using a signature shell pink on the soles of all its shoes, as a sort of shorthand fashion semiology.
Could this be the start of a new trend: fashion houses known by the soles of their shoes?
And the fashion world wonders why they are sometimes accused of being out of touch with reality. In the last 24 hours both Yves Saint Laurent and Christian Louboutin have declared themselves the victor in their on-going court battle over whether a colour can be trademarked. What’s a layperson to make of it?