Anyone else noticed that these days you can’t blink an eye without someone – a designer, blogger, brand – announcing they have just “curated” some on-line content?
Christopher Bailey, Burberry chief creative officer, “curated” the music that was the background of their recent sunglasses campaign. Frida Giannini, Gucci creative director, “curated” the content of the Gucci iPhone app. This has gotten so ubiquitous, Fast Company just posted a piece entitled “Content curators are the new superheros of the web”.
But here’s what I can’t help but wonder: isn’t this simply a new word for “editor”? And aren’t both terms being devalued – to the detriment of the consumer?
Vanessa has been the FT’s fashion editor since 2003, and is based in New York, though she lived in London for 12 years.