Conde Nast International

After last week’s announcement that Conde Nast International had made a significant investment (for them) in Farfetch.com comes news that Advance Publications, ie the parent company of Conde Nast, just led the latest $20 million fundraising round for Renttherunway.com, the web site that allows consumers to rent a catwalk look for an event. The first move got a lot of play, and this one has been slightly quieter (another investor, Highland Capital, issued the release), but put them together and you get what looks like an interesting picture developing, no?
 

Yesterday Farfetch.com, the ecommerce site that acts like a portal between global consumers and global independent boutiques, both editing their offerings and connecting either side, announced $20m in new funding, largely from Condé Nast International. A few days before, Luxup, a UK-based ecommerce travel site that aimed to create a “club” of tourists eager for insider shopping experiences, ceased trading. When such things happen in parallel, it’s tempting to try to find lots of lessons in the news.

What are they? 

After the Versace/Missoni condos, and Fendi yachts comes this exciting titbit: Condé Nast International is likewise embracing the lifestyle concept, and opening a Vogue café in Kiev, and a GQ bar in Istanbul. Well, if the companies they cover can do it, why shouldn’t the publishers? Isn’t Vogue as much a brand as the brands in their pages?