Courreges

The announcement that a plutonium-powered robot named Curiosity has landed on Mars has created great excitement among space-o-philes and NASA-nicks and the rest of the science world. However, along with the frisson of expectation, I also feel a slight sinking of the stomach. See, the ready-to-wear show schedule is such that while the rest of the world is preparing to go on vacation propelled by the news, the fashion world is preparing to sit down at their desks to start creating their spring/summer collections. With space travel at the front of their minds.
 

CEOs say the darnedest things. Recently I was chatting with Frederic Torloting, the new co-owner of Courreges, as we examined their first collection of re-issued dresses from the archives in new materials and slightly new proportions, when he mentioned that he believed all these people buying up old houses and relaunching them thought about the product in the wrong way.

“This isn’t a dress,” he said, pointing at a – well, it looked like a dress to me. Albeit one with very cool clear vinyl circles inserted at various points along the side. I raised my eyebrows. “It’s a design object,” he said. “And it needs to be marketed as such.”