Dennis Freedman

Does retail need retailers? This is not a rhetorical question. Mark Lee, the CEO of Barney’s, has finally appointed his Woman’s Fashion Director, thus completing his makeover of the store’s executive suite.  

Barneys, the department store currently owned by Dubai-based Istithmar that was as close to synonymous with a way of life as any department store ever came, is getting a new creative identity: out with the old, ironic, insider, kitsch-meets-cool force of Simon Doonan, who has been “promoted” from creative director and the man behind the store’s windows (effectively its primary interface with the outside world) to “creative ambassador-at-large” (a minister without portfolio title if I ever heard one) and in with the new vision – whatever that may be – of Dennis Freedman.