domain names

Here’s a tip: go poke through the applications for ICANN’s new top-level domain name program – you know, the one that will allow companies to have their own .whatever denomination, instead of just .com or .org or .fr. It makes for fascinating reading. You’d think this would get luxury and fashion all a-lather, given their obsession with brand control and intellectual property protection and all that, but it seems not.

Today my colleague Andrew Hill has written a column about the controversy surrounding internet suffixes — and the companies that exploit them — and reading it I felt a startling sense of deja vue. Yesterday I was at a Financo Retail Seminar listening to Chris Burch bemoan the exact same issue, though from a somewhat different perspective, and in somewhat more colourful language.