Hoo-ha in the US yesterday not just about plunging stocks, but plunging model ages, as Good Morning America discovered that French Vogue and other such mags have been putting a 10 year old -gasp – in their pages. Now what was once a rumbling within fashion has burst out into the world of public opinion and opprobrium, but what the critics should be asking is not “Is this appropriate?” but rather, “Does the sort of shoot actually do what it is supposed to do — move product?”

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