Ermenegildo Zegna

Anyone in doubt of the rising prominence of the men’s wear market, take note: super-dapper designer Stefano Pilati, who was rather unceremoniously dumped as creative director of Yves Saint Laurent just before his runway show last season, has found a new job as creative director of Ermenegildo Zegna and Agnona. It’s new role for the group, and it’s being announced with much hoo-ha. As well it should: it signals both an aggressive move to up their menswear designer profile, and a potential big move in womenswear. 

Will real men buy silk? And not silk ties, but silk shirts, silk suits, silk trench coats, silk sweaters and silk…seersucker? Can silk be sold, successfully, as “the cashmere of summer,” and hence raise the stakes in the race for the next luxury fibre once again? These are the questions. Not that Hamlet had to worry about them, of course. Ermenegildo Zegna does.

 

You know that three’s-a-trend rule? Well, note FOUR recent events in four different countries, beginning with the Van Cleef and Arpels announcement of “L’Ecole Van Cleef & Arpels,” and the Instituto Marangoni and Ermenegildo Zegna announcement of the renewal of their Masters in Menswear. School, school everywhere!