Estee Lauder

In the “can’t-see-the-forest-for-the-giant-branded-oak-tree” category I would like to nominate all luxury industry watchers (myself included), who have been so distracted by Burberry’s public assumption of tech-God status, recently met by Gucci, that they have TOTALLY OVERLOOKED the real challenger to both those thrones: Estee Lauder.

 

According to the NY Post, Aerin Lauder, the current family standard bearer of the Lauder cosmetic empire (so much so that she actually was the face of the relaunch of her grandmother Estee’s favourite fragrance, Youth Dew), as well as an SVP, is Leaving the Company to Start her Own Brand. This is a big deal.