Faberge

In holiday time, an acquisition-minded company turns to thoughts of…fine jewellery. Why just buy it for the one you love? Buy it for the ROI! I mean, what else are we to make of the fact that juts over a week after Investcorp’s recent purchase of Georg Jensen, another fine jewellery name is changing hands: Gemfields, the coloured stone miner, has just announced the acquisition of Faberge, the recently revived jeweller-to-the-czars. 

Having done a few posts about diamond-covered handbags, suddenly I am being inundated with information about more of the same. It’s hard not to think sometimes it’s a bit of a joke. Yesterday, for example, I received news of a limited edition of a new Roja Dove perfume being sold with a diamond covered Faberge egg (£17,029), a Johnny Walker malt whiskey from 1952 in honor of the Queen’s jubilee being sold in a diamond-shaped baccarat decanter with a silver collar set with a ½ carat diamond, and a diamond-covered laptop sleeve.