US Vogue may have been able to present itself as a champion of the economic recovery via Fashion’s Night Out, the now-annual, global, celebrity-and-champagne-fueled “shopping extravaganza” that was launched as a recession-busting initiative to supposedly get everyone out of their budget funk and into stores to buy! Buy! Buy! again, but tonight UK Vogue is tossing their own Philip Treacy number into the glossy ring. Their big idea: Fashion’s Night In. Instead of going to a store, you get to sit in the comfort of your own home and go on-line to shop for extra special, one-night-only thingamabobs! Sounds good to me. And when it comes to getting people to spend money, smart. Potentially very lucrative.
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