Ferrari

Recently I was talking to James Carsellis, the entrepreneur behind web start-up Luxup, and he mentioned the theory that Europe was becoming a luxury goods Disneyland for emerging market consumers. You know: a place where the entertainment value/point lies in shopping for expensive stuff. I don’t think the comparison is that far-fetched.
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After YSL and Louboutin, after LVMH and eBay, comes Richemont and Russia. Yes, tomorrow the Swiss luxury giant comes out of the shadows and joins the fight against trademark infringement and IP theft that has been picking up steam across the globe. See, tomorrow the Arbitrazh court of Moscow will hear an appeal by Richemont’s Vacheron Constantin brand that, says the Chairman of the Chamber of Russian patent attorneys, could well determine the shape of Russian IP law going forward. And that, of course, will have wide repercussions for the greater luxury industry.
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Briefly in Milan for the furniture fair, I was chatting at a Poltrona Frau dinner to Luca di Montezemolo, whose private equity firm Charme owns Frau, when he announced happily that this weekend he and Diego Della Valle, chairman of Tod’s (along with Gianni Punzo, Bank Intesa Sanpaolo, Generali and the French rail company SNCF), will become the proud parents of yet another luxury item: Europe’s first fully privately-owned high speed luxury train

The new NTV high-speed Italo train. Image by Getty

The new NTV high-speed Italo train. Image by Getty

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Just in time for the new year, Boston Consulting Group has come up with a new definition of the luxury industry. It’s mega.

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