Ft Business of Luxury conference

I was struck this week by a report from Havas Media on the world’s most “meaningful” brands – struck by the fact there was but ONE luxury brand in the top 20 (L’Oreal), and by the fact that this all was revealed only a day after I returned from the FT’s luxury conference in Vienna, which had culminated in a panel of luxury CEOs all discussing the need to connect meaning to their brands, and how they are going about it (education, sustainable supply chains, philanthropy), and only a few days after Gucci held its Chime for Change concert in London, which raised over GBP4 million for women’s causes around the world. It’s hard not to think that whatever luxury thinks they are doing, it’s not getting through broadly enough. Read more >>

For the last two days I’ve been at the FT’s Business of Luxury in Vienna, and some fascinating titbits have come out in conversation. My three favourites have to do with Italian M&A potential, getting some perspective on the brand thing, and possibly the best new consumer group acronym I’ve heard.  Read more >>

The assertion that exclusivity is no longer a criteria for luxury came from PPR chief Francois-Henri Pinault when he opened our luxury conference last Thursday, and I have to say, it made me sit up in my seat. Not that that was the only striking insight to come out at the end of last week. Here, in no particular order of importance, are the top five items that stayed with me the most Read more >>