So all those rumours were true, and a jewellery house was in play — just not the one everyone thought. Today Georg Jensen, the Danish luxury lifestyle brand and silver experts, announced they had been sold by PE firm Axcel to Investcorp in a $140 million deal. I think this is an event with significance beyond its size. Why? Well, the acquisition confirms two industry trends, and has implications for a variety of current theories surrounding the future of luxury.
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