Georg Jensen

So all those rumours were true, and a jewellery house was in play — just not the one everyone thought. Today Georg Jensen, the Danish luxury lifestyle brand and silver experts, announced they had been sold by PE firm Axcel to Investcorp in a $140 million deal. I think this is an event with significance beyond its size. Why? Well, the acquisition confirms two industry trends, and has implications for a variety of current theories surrounding the future of luxury.

Things are heating up on the luxury front. Yesterday I was talking to Ulrik Garde Due, chief executive of Danish silver brand Georg Jensen, and he acknowledged that the recent stories about brand’s private equity owners, Axcel, considering their exit strategy after 11 years were true. They have hired Rothschilds as advisors, and started meeting with potential buyers. Meanwhile, Smythson has just lured Andy Janowski, Burberry’s former COO and Senior Vice-President of Supply Chain (now, that’s a sexy title), over to their side to mastermind the brand’s expansion. Get ready: the heritage accessories brands are on the move!