When the new iPad went on-sale at midnight last Friday night it provoked the usual frenzy — miles of lines, ecstatic buyers — as well as one very interesting blog that somehow seems to have fallen through the cracks over the weekend. I think it’s worth revisiting.
It was written by Evan Clark, deputy business editor of WWD (the site of insider fashion publication Women’s Wear Daily), and it takes a good, analytic look at the general perception that Apple is a luxury brand (a perception that Apple itself has created), pointing out that it does tick all the boxes save one; exclusivity. But here’s what I wonder: is exclusivity really a luxury value these days?
We (the public) think it is, but that may be an issue of perception, rather than reality.







Vanessa has been the FT’s fashion editor since 2003, and is based in New York, though she lived in London for 12 years.