Much to-do over the weekend at SXSW following Google SVP of Android, Chrome & Apps Sundar Pichai’s announcement that they were about to release a software development kit for wearables, so that your clothes could talk to Android devices. Immediate speculation on motives followed. They were looking to corner the market by owning the common platform! They were going to make more wearables of their own (Well, duh)! It was sneaky and smart strategy! But here’s what I was thinking, reading about all this: there is enormous fashion potential here, if they want to seize it. Read more
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