Today PPR announced, in one of the terser emails I’ve gotten, that they had mutually decided to part ways with uber-designer, fashion favourite, and more superlatives like that, Nicholas Ghesquiere. November 30th will be his last day. So what do we think happened?
For once, the trademark violation shoe is on the other foot when it comes to luxury. The Hells Angels are mad at Alexander McQueen (the brand, not the man) and they aren’t going to take it anymore. Or, to be more specific, they are taking it to court.
PPR is putting luxury on hold and charging forward into sportswear and sustainability. Yesterday, the French conglomerate displayed its trademark dispassionate ability to end (or suspend) industrial dalliances it feels may become less than productive by announcing the creation of – and concentration on — a new “sport and lifestyle” division run by Puma CEO Jochen Zeitz, who has also been promoted to Executive Chairman of Puma. Still, I’m more struck by the lead the group buried: the fact Mr Zeitz is becoming not only Puma’s Executive Chairman, but also PPR’s Chief Sustainability Officer.
Today, Alexander McQueen announced it was taking control of its second line, McQ, after the current spring/summer 2011 collection. For the last five years since its launch, McQ has been produced under license by an Italian firm, SINV SpA. Its current creative director, Pina Ferlisi, will continue in that role, under the guidance of Sarah Burton, current creative director of the main line. This is interesting, for a few reasons.