It yet another indication that high end fashion brands see growth opportunity in charging ever-further upmarket, today Ralph Lauren (that’s their most recent show, left) named Valerie Hermann, latterly CEO of Reed Krakoff, as President of a newly created Luxury Division. This follows announcements by Louis Vuitton and Gucci that they see their future on the tippy-top of the luxury pyramid. At the same time, the move puts the Ralph Lauren strategy at odds with that of his fellow American “premium brand,” Michael Kors, whose phenomenal growth has been driven in large part by exploiting the price-point opening left when peers deserted the high end for the highest end. It suggest Mr Lauren is going after European competitors, as opposed to Mr Kors. Read more
If there is any doubt that menswear is now the Next Big Hope of luxury, let that be put to rest by last night’s Golden Globes. This morning, waking up as one does to the quazillion emails from brands trumpeting their celebrity “gets,” I was struck – as if by a 10-foot-pole – by how bigged up the men were. This can mean but one thing: glossy fashion brands, historically known more for their womenswear than menswear, are putting even more marketing muscle behind growing the male side of the business. Read more
OK, that headline is a bit of an exaggeration; luxury still loves its LA brand ambassadors. But when it comes to fashion week, it’s a legitimate question. Looking at the reports from last night’s Emmy awards, it suddenly hit me that there have been almost no Hollywood moments during Milan Fashion Week. Even given the date clash, and the fact that some may have had to be in the awards auditorium, there are plenty of movie stars who would have been available. No to mention rock stars. So I wonder: Have we finally come to the end? Has the luxury/celebrity balance of power finally shifted? Read more
Anya Hindmarch is going to be late. I know this because her office emailed me twice on the day of our dinner to alert me to the probability; she is coming from a meeting with Bergdorf Goodman on 57th Street and we are eating downtown and, well … traffic.
I was struck this week by a report from Havas Media on the world’s most “meaningful” brands – struck by the fact there was but ONE luxury brand in the top 20 (L’Oreal), and by the fact that this all was revealed only a day after I returned from the FT’s luxury conference in Vienna, which had culminated in a panel of luxury CEOs all discussing the need to connect meaning to their brands, and how they are going about it (education, sustainable supply chains, philanthropy), and only a few days after Gucci held its Chime for Change concert in London, which raised over GBP4 million for women’s causes around the world. It’s hard not to think that whatever luxury thinks they are doing, it’s not getting through broadly enough. Read more
PPR-about-to-be-Kering is on something of another spending spree. In the last two days they have announced two (count ‘em) acquisitions in Italy: the jewellery brand Pomellato, and the porcelain house Richard Ginori. The first buy is getting the most press, but it’s the second that really interests me. See, it wasn’t officially bought by Kering, but by Gucci (though this could be semantics, since Kering owns Gucci), and the purchase is being spun as the rescue of an important “Made in Italy” brand. Add that to two other Gucci intiatives, and it seems an image change is in the works, and no one has really noticed. Read more
Diego Della Valle has thrown yet another cook into the Schiaparelli mix: after announcing Farida Khelfa as the “face” of the brand and Vincent Darre as the decorator of the Maison, today he has revealed that Christian Lacroix will create a one-off couture collection, to be unveiled in July, that will be an “homage” to the late designer. That’s a lot of opinions and aesthetics under one roof. But there’s more (and there will be more)! Read more
By David Hayes
With all the ballyhoo of a major Hollywood production, the Gucci-founded charity, Chime for Change, today launched its headline event for 2013, The Sound of Change Live, to be held at Twickenham on June 1.
Hosted at the screening room of a swish central London hotel, the media event didn’t hold back on pizzazz: Salma Hayek Pinault (wife of PPR’s François-Henri Pinault, resplendent in a figure-hugging deep red dress), Oscar winning documentary maker Sharmeen Obaid-Chinoy (in a waft of oyster chiffon and satin), Grammy Award winning singer-songwriter John Legend (in sensible leather jacket) and, drum roll, a larger-than-life on-screen Beyoncé delivering a special heart-felt message.
What was all the fuss about? The recently created charity, Chime for Change (say it with a comedic Italian accent and, geddit, it almost sounds like “time for change”), with Gucci’s Frida Giannini, Beyoncé and Salma on the founding committee, is a new global campaign to raise funds and awareness for the empowerment of girls and women in the developing world. Read more
For absolutely riveting reading, let me recommend the first ever World Handbag Report. It’s a collation of 120 million internet searches in 10 markets via four search engines (Google, Bing, Bai du, etc) by the Digital Luxury Group, and is it full of surprising facts – most notably, how incredibly imbalanced the handbag market is. The brands with big market share of search have BIG market share. The rest, well…have piddly squat. Read more
Reading my newspaper over coffee this morning, I almost fell out of my chair while perusing a tech story on Google, Amazon et al, which ended with the following observation: “Google, Microsoft and Amazon all have the potential to adopt Apple’s vertical model of combining software, services and hardware to gain complete control over the design and function of future mobile devices.” Because the thing is, dear reader, it’s not “Apple’s approach” exactly – or it is, but Apple got it from somewhere else first. And where would that be? Fashion, of course.
Here’s a tip: go poke through the applications for ICANN’s new top-level domain name program – you know, the one that will allow companies to have their own .whatever denomination, instead of just .com or .org or .fr. It makes for fascinating reading. You’d think this would get luxury and fashion all a-lather, given their obsession with brand control and intellectual property protection and all that, but it seems not.
Prada CEO: “We don’t want to be a brand that nobody wants to copy.” This is a quote from an interview Patrizio Bertelli, aka Mr Prada, gave yesterday to Bloomberg TV, and it is probably going to set off something of a hoo-ha in fashion, which has of late become very publicly litiginous when it comes to copying. Read more
What high-end brands do those unpredictable but desirable, virtually-enabled, live-life-on-Facebook twentysomethings like? This is a question that obsesses luxury — after all, some chunk of said twentysomethings will become the luxury purchasers of the future, and knowing what they respond to is one of the great mysteries of today and potential cash cows of tomorrow. The other day I had an experience that gave me some clues as to the possible answers. And it’s not what you (OK, I) might expect.
Today at their AGM PPR came out and did two things that I don’t think any other luxury brand has done so far: publicly put its money where its mouth is, officially committing to a group of specific environmental goals for the Group to reach by 2016 and announcing them for all to see (and measure, and wave critically in the air in the company fails to fulfill them), and financially committing to a carbon off-shoot company by buying a 5% stake in Wildlife Works Carbon and getting a seat on the management committee. It all sounds great, but what does it really mean?
Anyone else noticed that these days you can’t blink an eye without someone — a designer, blogger, brand — announcing they have just “curated” some on-line content? But isn’t this simply a new word for “editor”? And aren’t both terms being devalued — to the detriment of the consumer?
Most fashion houses are understandably cagey about who they are dressing for the Oscars, the most lucrative red carpet marketing event of the year, which takes place this Sunday in Los Angeles. However, as I’ve been making the rounds of the Milan shows, some bits and bobs of information have come leaking out. The fear, of course, in spilling the beans is that in the end you are proved wrong (see post on Adele at the Grammys). The dressing game isn’t over until the celebrity actually exits the limo, but a few designers were willing to go on the record. Read more
Forget live-streaming fashion shows or three-dimensional etail; yesterday I went to the “ribbon-cutting” ceremony of the Valentino Garavani virtual museum. Though this is a private venture by Valentino-the-man, not linked to Valentino-the-brand (now owned by Permira) my guess is it will have knock-on-positive results for not only the individual but the house he created, and perhaps the industry in general. In the short term, however, from being generally perceived as relatively un-web-savvy compared with such titans as Burberry and Gucci, Valentino has just vaulted to first place in fashion’s technology race. Read more
The flagship superstore is getting yet another special feature: after cafes and restaurants (Armani, Gucci), concert halls (Chanel), bookstores (Marc Jacobs, Armani), and art galleries (LV), comes actual film theatres. Louis Vuitton has announced their new maison in Rome will “house a small cinema show casing art films from contemporary artists.” This is an arresting new development. Read more
Tomorrow Gucci will become the first big kahuna to show on day one of Milan Fashion Week – OMG! OMG! — but they’ve already jumped the buzz-generating gun by sending out a curtain-raiser of an announcement: they’ve found a way to make the sci-fi technology of Steven Spielberg’s 2002 film “Minority Report” real, and they are putting it in stores.