It yet another indication that high end fashion brands see growth opportunity in charging ever-further upmarket, today Ralph Lauren (that’s their most recent show, left) named Valerie Hermann, latterly CEO of Reed Krakoff, as President of a newly created Luxury Division. This follows announcements by Louis Vuitton and Gucci that they see their future on the tippy-top of the luxury pyramid. At the same time, the move puts the Ralph Lauren strategy at odds with that of his fellow American “premium brand,” Michael Kors, whose phenomenal growth has been driven in large part by exploiting the price-point opening left when peers deserted the high end for the highest end. It suggest Mr Lauren is going after European competitors, as opposed to Mr Kors. Read more >>
If there is any doubt that menswear is now the Next Big Hope of luxury, let that be put to rest by last night’s Golden Globes. This morning, waking up as one does to the quazillion emails from brands trumpeting their celebrity “gets,” I was struck – as if by a 10-foot-pole – by how bigged up the men were. This can mean but one thing: glossy fashion brands, historically known more for their womenswear than menswear, are putting even more marketing muscle behind growing the male side of the business. Read more >>
OK, that headline is a bit of an exaggeration; luxury still loves its LA brand ambassadors. But when it comes to fashion week, it’s a legitimate question. Looking at the reports from last night’s Emmy awards, it suddenly hit me that there have been almost no Hollywood moments during Milan Fashion Week. Even given the date clash, and the fact that some may have had to be in the awards auditorium, there are plenty of movie stars who would have been available. No to mention rock stars. So I wonder: Have we finally come to the end? Has the luxury/celebrity balance of power finally shifted? Read more >>
Anya Hindmarch is going to be late. I know this because her office emailed me twice on the day of our dinner to alert me to the probability; she is coming from a meeting with Bergdorf Goodman on 57th Street and we are eating downtown and, well … traffic.
I was struck this week by a report from Havas Media on the world’s most “meaningful” brands – struck by the fact there was but ONE luxury brand in the top 20 (L’Oreal), and by the fact that this all was revealed only a day after I returned from the FT’s luxury conference in Vienna, which had culminated in a panel of luxury CEOs all discussing the need to connect meaning to their brands, and how they are going about it (education, sustainable supply chains, philanthropy), and only a few days after Gucci held its Chime for Change concert in London, which raised over GBP4 million for women’s causes around the world. It’s hard not to think that whatever luxury thinks they are doing, it’s not getting through broadly enough. Read more >>
PPR-about-to-be-Kering is on something of another spending spree. In the last two days they have announced two (count ‘em) acquisitions in Italy: the jewellery brand Pomellato, and the porcelain house Richard Ginori. The first buy is getting the most press, but it’s the second that really interests me. See, it wasn’t officially bought by Kering, but by Gucci (though this could be semantics, since Kering owns Gucci), and the purchase is being spun as the rescue of an important “Made in Italy” brand. Add that to two other Gucci intiatives, and it seems an image change is in the works, and no one has really noticed. Read more >>
Diego Della Valle has thrown yet another cook into the Schiaparelli mix: after announcing Farida Khelfa as the “face” of the brand and Vincent Darre as the decorator of the Maison, today he has revealed that Christian Lacroix will create a one-off couture collection, to be unveiled in July, that will be an “homage” to the late designer. That’s a lot of opinions and aesthetics under one roof. But there’s more (and there will be more)! Read more >>
By David Hayes
With all the ballyhoo of a major Hollywood production, the Gucci-founded charity, Chime for Change, today launched its headline event for 2013, The Sound of Change Live, to be held at Twickenham on June 1.
Hosted at the screening room of a swish central London hotel, the media event didn’t hold back on pizzazz: Salma Hayek Pinault (wife of PPR’s François-Henri Pinault, resplendent in a figure-hugging deep red dress), Oscar winning documentary maker Sharmeen Obaid-Chinoy (in a waft of oyster chiffon and satin), Grammy Award winning singer-songwriter John Legend (in sensible leather jacket) and, drum roll, a larger-than-life on-screen Beyoncé delivering a special heart-felt message.
What was all the fuss about? The recently created charity, Chime for Change (say it with a comedic Italian accent and, geddit, it almost sounds like “time for change”), with Gucci’s Frida Giannini, Beyoncé and Salma on the founding committee, is a new global campaign to raise funds and awareness for the empowerment of girls and women in the developing world. Read more >>
For absolutely riveting reading, let me recommend the first ever World Handbag Report. It’s a collation of 120 million internet searches in 10 markets via four search engines (Google, Bing, Bai du, etc) by the Digital Luxury Group, and is it full of surprising facts – most notably, how incredibly imbalanced the handbag market is. The brands with big market share of search have BIG market share. The rest, well…have piddly squat. Read more >>
Reading my newspaper over coffee this morning, I almost fell out of my chair while perusing a tech story on Google, Amazon et al, which ended with the following observation: “Google, Microsoft and Amazon all have the potential to adopt Apple’s vertical model of combining software, services and hardware to gain complete control over the design and function of future mobile devices.” Because the thing is, dear reader, it’s not “Apple’s approach” exactly – or it is, but Apple got it from somewhere else first. And where would that be? Fashion, of course.
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