Harper’s Bazarr

The $10m YouTube/Hearst experiment

April 16, 2012 12:39 pm by Vanessa Friedman

I don’t know about you, but personally, I spent all day yesterday GLUED to
Hearst’s new YouTube video channel, Hello Style!

Hello, new marketing opportunity! Hello, potentially important brand
extension! Read more

Tags: Cosmopolitan, Harper's Bazarr, Hearst, Hello Style, Justin Bieber, Marie Claire, YouTube
Posted in Fashion | Permalink

Material World

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Vanessa Friedman's blog deals with the fashion/luxury industry from both a corporate and consumer point of view, as well as the subject of dress.

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Vanessa has been the FT’s fashion editor since 2003, and is based in New York, though she lived in London for 12 years.

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Material World

Harper’s Bazarr

The $10m YouTube/Hearst experiment