I don’t know about you, but personally, I spent all day yesterday GLUED to
Hearst’s new YouTube video channel, Hello Style!

Hello, new marketing opportunity! Hello, potentially important brand
extension! Read more

I’ve been perusing a new magazine named “Astonish” that claims to be “the answer to an industry starved for smart, unique and visually-stimulating Fashion & Art content.” I have to say, I wasn’t actually that astonished by the photographs, nor did the contents, leave my mouth agape. But the business strategy is intriguing.

See, “While other publications work with the same pool of talent year after year,

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