Jennifer Lopez

We all know children are the future, but at least two brands in Gucci Group apparently think they will play a significant role in the conglomerate’s financial future too. Today Gucci announced they will launch kids’ collections in November, while earlier Stella McCartney spilled the same news. Stella, of course, already had two very successful test runs with kids’ collections for Gap, so her decision to take the profits in-house isn’t really a surprise. Gucci, on the other hand, is entering the market with a splash — and a couple of big assumptions about consumer behaviour that may, or may not, be true.

Jennifer Lopez for Gucci -- copyright Gucci

Jennifer Lopez for Gucci — copyright Gucci